As more technology is used on a daily basis around the world, the platforms of advertisements and learning have also changed. However, little is known about the effects of image and video interaction type on information retention. The current research examines the effect of different types of interaction such as swiping, tapping or viewing on memory of an image both with and without using the same interaction when the participants were asked if they remembered the image or not. In experiment one, the participants from the Connecticut College subject pool used a hand tracker system to swipe and tap images after being instructed by an audio or visual cue. They were then asked which images they remembered in the second portion of the experiment that contained images intermixed with ones that they had never seen before. The second experiment was set up similarly, but contained swiping, tapping and viewing images. The images used to swipe had an element of movement and the same action was used in the recall portion of the experiment. For example, if the participant swiped during the learning portion, they were then asked to swipe to indicate if they recalled seeing the image. The results indicated that swiping was more effective at helping participants to remember the images compared to tapping or viewing, but this was only the case when the swiping images had some sort of movement associated with the object in the image and when the same type of interaction was used during the recall portion. The results help to demonstrate the importance of considering physical interaction with an image and how it affects subsequent memory, which is particularly important in the age of smartphones.
Davey, Margaret S., "The Effect of Physical Interaction on Evolving Attention Relating to Advertisements and Visual Information" (2020). Psychology Honors Papers. 80.
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