Document Type

Article

Domestic/International

None

Publication Date

2024

Abstract

An essay on my internship this summer where I worked as a marketing intern at a medium sized company, Juliska, in Charleston, South Carolina. I worked directly with the marketing team on all phases of brand outreach. I also contributed to marketing research on Juliska’s sister brand, Capucine De Wulf, a jewelry company by the same founder. I was fortunate to get an inside look at a growing company with very up to date marketing and brand initiatives. I learned a lot about all forms of marketing and e-commerce. I also saw how the founders created a positive company culture.

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The views expressed in this paper are solely those of the author.