Document Type

Article

Publication Date

2021

Abstract

Lumberlend is a sports accessory company producing novelty drinking mugs out of baseball bats. However, it has a large social media presence with approximately half its staff dedicated to media promotion. As a Media Intern, I was primarily responsible for the set-up and break-down of camera and recording equipment, the editing of videos to be posted to social media, the research for podcasts and videos, and the interaction with followers online.

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The views expressed in this paper are solely those of the author.