Document Type

Article

Domestic/International

Domestic

Publication Date

2022

Abstract

Get Hyped is an influencer marketing agency that works exclusively with business-to-consumer lifestyle brands. The company creates influencer marketing campaigns that incorporate top-quality lifestyle influencers and align with the client's top priority, whether it be increasing sales, engagement, or brand awareness. Get Hyped specializes in video-based content on Instagram, TikTok, and YouTube within its campaigns. As an influencer marketing intern, I primarily worked on sourcing influencers for active campaigns and created a master influencer database to streamline the sourcing process and facilitate repeat business with influencers. I also created a month-long social media calendar, as well as all of the associated graphics and captions. In addition to my primary responsibilities, I participated in both internal and external calls, assisted with influencer outreach and negotiation, redesigned the company's campaign brief template, and downloaded user-generated content (UGC) from active campaigns for company records.

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The views expressed in this paper are solely those of the author.